Origin builds positioning, identity and digital experience. Scale connects acquisition, conversion and measurement. Merch develops product brands, stores and launches. Each division can be commissioned on its own.
Positioning, identity, messaging, websites and stores.
Acquisition, performance creative, conversion and measurement.
Product brands, collections, stores and launches.
Some briefs use more than one division.
Origin decides what the market should understand, remember and trust about a business, and then makes the things that carry it: the identity, the message, the content, and whatever people land on.
Naming and copy, packaging and signage, animation and video, photography and art direction, UX and UI, and the build itself, whether that is a website, an app or an ecommerce store.
Scale decides where the next unit of spend goes and what evidence shows whether it paid back, then runs that as a continuing cycle rather than a one-off campaign.
Channel planning, paid search, paid social, app growth, performance creative at test volume, conversion work and the measurement behind it.
Merch runs in two directions: brands Umbrella owns and funds itself, and print-on-demand brands built for companies, creators, artists, events and communities.
The work covers the concept, the collection, the product design, the store and the launch. Production and fulfilment are delivered by selected print-on-demand partners, not by Umbrella.
Most work sits inside one division. Some briefs need more than one, and these are the common cases.
A product brand that needs a site beyond the store is built by Origin. A product brand that needs demand is run by Scale. A repositioning that changes the message also changes the advertising that carries it.
When positioning or messaging changes, the advertising creative and landing pages are updated to match it.
When a product brand is created, the identity, product design and storefront are built together.
Describe where the business is today and what needs to happen next. We will tell you which division fits, including when the answer is that you do not need us yet.
We reply within two business days.