Umbrella is an independent company working across brand, acquisition and product. Origin builds positioning, identity and digital experience. Scale connects acquisition, conversion and measurement. Merch develops product brands, stores and launches.
Positioning and identity, acquisition and measurement, product brands and stores.
More than 32 years of combined industry experience.
Europe, the United States and Australia.
Brand, acquisition and product, handled by one company.
Three divisions, each with its own people and its own deliverables.
Positioning, identity, messaging and design systems, and the websites, apps and stores the work ships on.
Channel strategy, paid acquisition, performance creative, conversion work and the measurement behind it.
Product brands and collections, product design, storefronts and launches.
Work done for clients, and the product brands Umbrella builds with its own money. Crojačnica, an established Croatian apparel brand of ours, is currently selling and being rebuilt, with more than six new collections in production.
Several identity attempts with several agencies, none accepted. We built the whole system on the name.
Brand, identity and a product range built to sell.
A Christian apparel brand we own and fund. In build, planned for Q1 2027.
Nikola, no one could do this and you nailed it at first try.
Marcela, founder, Marceting
Scope, timing, responsibilities and investment are agreed in writing before work begins.
A plain email is enough. You do not need a finished brief.
We tell you whether this is work we should take on, and which division is the right place to start.
Scope, timing, responsibilities and investment are written down and agreed before anything is designed or bought.
Product brands Umbrella owns and funds.
Years of combined industry experience.
Origin, Scale and Merch are divisions of Umbrella. The company you contract with is Umbrella.
Tell us where the business is today, what is getting in the way, and what needs to happen next.
We reply within two business days.
