Two Pillar (ORIGIN™ & SCALE™) Divisions
Two Pillar (ORIGIN™ & SCALE™) Divisions
ORIGIN™ by Umbrella Co.
Your brand’s foundation.
Origin creates everything a brand needs to succeed. From visual identity and messaging to websites, apps and full go-to-market strategies, we build a foundation that stands out, performs and lasts.
SCALE™ by Umbrella Co.
Your growth engine.
Scale turns brand presence into measurable growth. Through advertising, performance marketing and data-driven optimisation, we connect your brand with the right audience and convert visibility into revenue.
Expanding [E X P A N D I N G] The Platform
Umbrella Co. does not stop at Origin™ and Scale™. We are building the next evolution of our platform with three new divisions launching in March 2026: Merch™, Studio™, and Automaition™. Each division extends our core philosophy of data, creativity, and results into new areas, from commerce and storytelling to automation and efficiency.
MERCH™ by Umbrella Co.
Your commerce platform.
Merch extends our vision into products and lifestyle. Already live with two brands — Crojačnica.hr and TheVeilTorn.com — it blends creativity, strategy, and data to create meaningful merchandise and retail experiences. Merch is more than products, it’s a way to bring ideas to life and put them directly into people’s hands.
STUDIO™ by Umbrella Co.
From lens to impact.
Studio is our production arm dedicated to creating high-quality visual content. We specialize in photography, videography, video editing, and post-production. Whether it is capturing your brand through stills or producing dynamic video, Studio™ ensures every piece of content is crafted with precision and impact.
AutomAItion™ by Umbrella Co.
Your automation system.
Automaition is built to make brands faster, smarter, and more efficient. By combining AI-powered tools, data integrations, and workflow automation, it streamlines operations without losing the human touch. The result is a system that keeps learning, adapting, and multiplying results over time.